7UP Used to Contain a Psychiatric Drug
In short: From 1929 to 1948, 7UP contained lithium citrate — the same lithium doctors still prescribe for bipolar disorder. It was not a secret ingredient: the ads said "Lithiated" in large letters and sold the soda on exactly that promise. Nineteen years of medicated soda ended only after a different lithium product started killing people. A soda launched two weeks before the Crash Charles Leiper Grigg launched his lemon-lime soda in St. Louis in October 1929 — about two weeks before the stock market crashed and the Great Depression began. A nation sinking into low spirits was the market, and the advertising leaned into it: a drink to lift your mood. The ingredient behind that promise, featured front and center, was lithium citrate — lithium combined with citric acid, which pharmacists of the day used to calm the nerves. As for the number seven, it remains a mystery: seven ingredients, seven-ounce bottles, or lithium's atomic mass of about seven — none confirmed, beca...